Year 2026, Issue 155

Date published

23.7.2026

Table of content

  • Valentina Nikolaeva Ninova
    THEORETICAL PARADIGMS AND EMPIRICAL DIMENSIONS OF CONSUMER ATTITUDES TOWARDS INSURTECH IN BULGARIA
    JEL: G22
    Keywords: InsurTech, insurance industry, customer experience, bibliometric analysis
    Summary: The insurance industry is undergoing one of its most tangible and significant transformations on a systemic, global, and historical scale. The ongoing paradigm shift in the insurance industry is linked to the adoption of innovative technologies by insurance companies, commonly referred to as 'InsurTech'. This study aims to inv ... ... ABSTRACT The insurance industry is undergoing one of its most tangible and significant transformations on a systemic, global, and historical scale. The ongoing paradigm shift in the insurance industry is linked to the adoption of innovative technologies by insurance companies, commonly referred to as 'InsurTech'. This study aims to investigate the essence and specific characteristics of InsurTech (the object of research), as well as the potential and attitudes of individual consumers toward their adoption within the Bulgarian insurance market (the subject of research). InsurTech innovations are emerging as a critical imperative for the sustainability and competitiveness of the insurance sector in Bulgaria. The study demonstrates that technological transformation is the only effective mechanism to synchronize the growing consumer demands for speed, personalization, and security in insurance services, on the one hand, with the strategic need of companies to optimize costs and resources, on the other. In this sense, InsurTech is not merely an alternative channel, but an irreversible evolutionary process – a fundamental basis for reorganizing business processes and the long-term strategic development of the insurance industry in the country. TABLE OF CONTENTS List of figures 7 List of tables 9 List of abbreviations 10 Introduction 11 1. InsurTech between Industry 4.0 and the future of insurance 15 1.1. Literature review 15 1.2. Results and discussion 33 1.3. Summary 37 2. InsurÒech: Bibliometric analysis 38 2.1. Materials and methodology for conducting research based on bibliometric visualization 38 2.2. Results and discussion 42 2.3. Summary 63 3. The InsurTech sector in Bulgaria 65 3.1. InsurÒech companies in Bulgaria 65 3.2. Trends in InsurTech financing in Bulgaria 79 3.3. Summary 85 4. Analysis and assessment of the awareness and attitudes of insurance service consumers (individuals) regarding the use of InsurTech in Bulgaria 87 4.1. General information and parameters of the conducted survey 87 4.2. Presentation of results and analysis of the survey responses 90 4.3. Summary 115 Conclusion 118 Cited sources 121 Appendices 139