Economic Archive

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  GEORGIA AS A BRAND: ANALYZING THE COUNTRY'S DIGITAL POSITIONING IN THE BLOGOSPHERE

  In the context of digital transformation, national brands have become a key tool for promoting small countries on the international stage. Digital platforms such as social media and messaging apps provide new channels for representing a country, shaping its image, and conducting cultural diplomacy. This study focuses on analyzing the blogosphere ... In the context of digital transformation, national brands have become a key tool for promoting small countries on the international stage. Digital platforms such as social media and messaging apps provide new channels for representing a country, shaping its image, and conducting cultural diplomacy. This study focuses on analyzing the blogosphere that forms the digital positioning of the "Georgia" brand across social media platforms. Particular attention is paid to the structure of popular blogs, content strategies, visual identity, and audience engagement. Based on quantitative and qualitative content analysis, the study identifies key branding practices and evaluates their effectiveness. The findings offer insights into how informal digital influencers (including bloggers and thematic communities) shape Georgia's image as a tourist, cultural, and investment destination.

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  MANAGEMENT OF PUBLIC–PRIVATE PARTNERSHIPS FOR SMART CITY PROJECTS

  The article focuses on the strategic aspects of the management of public–private partnerships (PPPs) in smart city projects. The global trend toward urbanization requires a transformation for which PPPs serve as a highly important instrument. Traditional management approaches prove insufficient due to the rapid dynamics of digital innovations. ... The article focuses on the strategic aspects of the management of public–private partnerships (PPPs) in smart city projects. The global trend toward urbanization requires a transformation for which PPPs serve as a highly important instrument. Traditional management approaches prove insufficient due to the rapid dynamics of digital innovations. The research objective of this study is to identify the defining dimensions of a future comprehensive manage¬ment model integrating financial flexibility, technological incorporation, and digital citizen participation. The analysis explores financing models, the role of technological innovations, and mechanisms for citizen engagement through digital platforms. The main conclusion is that the success of PPPs depends on adapting to the full technology life cycle a

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  PATENT ACTIVITY IN CENTRAL AND EASTERN EUROPE FOR THE PERIOD 2014-2024

  This paper uses patent statistics as an indicator of the technological development of individual economic sectors. The aim of the study is to identify the priority sectors for development in each of the countries in Central and Eastern Europe (CEE), using the data on the number of patents applied for and granted through the EPO in the period ... This paper uses patent statistics as an indicator of the technological development of individual economic sectors. The aim of the study is to identify the priority sectors for development in each of the countries in Central and Eastern Europe (CEE), using the data on the number of patents applied for and granted through the EPO in the period 2014-2024. The object of research is the development of technological areas and directions, and patent activity has been chosen as a subject of research, as an indicator of technological development. Using empirical research methods, the technological areas, and technological fields with the highest concentration of patent rights and their development in the period 2014-2024 are deduced. In conclusion, we recognize a growing need to promote research and increase investment in R&D in CEE countries to achieve a higher level of technological development, following the example of leading countries.