POTENTIAL OF BULGARIAN TOURIST BROKERS FOR DEVELOPMENT OF DESTINATION BULGARIA
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Keywords
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CONTENT
INTRODUCTION 9
First chapter. BROKERAGE ROLE FOR SELLING
OF TOURIST PRODUCTS 13
1.1. Classic theory in regard of the brokerage for selling of tourist products in tourism 13
1.2. Role and position of the traditional tourist brokerage enterprises for selling of tourist products 21
1.3. Factors to influence the brokerage enterprises activity 37
1.4. New conceptions for tourist brokerage activity 47
1. 5. Aspects of revealing of possibilities for co-operation in tourist brokerage activity 54
Second chapter. IDENTIFYING OF DOMESTIC RESERVES
OF BULGARIAN BROKERS FOR DEVELOPMENT OF DESTINATION BULGARIA 72
2.1. Characteristic of the demand for destination Bulgaria 72
2.2. Analysis of the status of the Bulgarian tourist brokerage activity 84
2.2.1. Initial formulas for analysis of the status of Bulgarian tourist brokerage activity 84
2.2.2 Priorities and realization of the corporate goals of the tourist brokers 88
2.2.3. Marketing solutions and marketing policy 95
2.2.4. Quality of tourist attendance 102
2.2.5. Price solutions 108
2.2.6. Product and marketing specificities 112
2.2.7. Problems of brokerage activity for development of destination Bulgaria 115
2.3. Main positive aspects in the activity of Bulgarian tourist brokers 121
2.4. Basic problems in the activity of Bulgarian tourist brokers 123
2.5. Directions to optimize of possibilities of Bulgarian tourist brokers to develop destination Bulgaria 126
CONCLUSION 130
REFERENCES 132
LIST OF THE TABLES AND FIGURES 139
SUPPLEMENTS 142
Pages: 154
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