ECOLOGIZATION AND CORPORATE ACTIVITY Management aspects
Authors
Keywords
-
CONTENT
PREFACE 9
Chapter one: NATURE OF ECOLOGIZATION 11
1. General characteristics of the ecologization 11
2. New approach to technologies 14
3. Concepts of ecologization of production 20
4. Ecologization of the production processes 26
5. Production process and non-waste technologies 30
6. Conditions for development of non-waste technologies 33
Chapter two: ENVIRONMENTAL FRIENDLY CORPORATE MANAGEMENT 37
1. Dependency of the economy from the Nature 37
2. Reasons for conducting of environmental friendly corporate management 53
3. Concept of environmental friendly corporate management 56
4. Environmental friendly corporate management – initial concepts 58
5. Environmental friendly behavior – key factor for success
of corporate management 63
Chapter three: ECOLOGIZATION OF THE CORPORATE ACTIVITY 68
1. Indicators for characteristics of additional costs
for ecologization 68
2. Management of innovative projects for ecologization
of corporate activity 69
3. Competitive neutrality and restoring of competitiveness
through price differentiation. 83
4. Corporate ecologization and corporate culture 89
Chapter four: STRATEGIC ANALYSIS AND SELECTION
OF STRATEGIES FOR ECOLOGIZAITON 102
1. Strategic management 102
2. Strategic analysis 113
3. SWOT analysis and selection of strategies for ecologization 129
4. Ecologization in energy sector 134
CONCLUSION 155
BIBLIOGRAPHY 157
Abstract
-
Pages: 166
Price: 5 Points