THE 21ST CENTURY MANAGEMENT: CHALLENGES AND RESPONSIBILITIES
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Keywords
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Contents
Introduction 9
Chapter 1. New phenomena and trends in organizational change management 15
1.1. Diagnostic analysis of a modern organization’s environment 15
1.2. Market orientation and new strategies in a strongly competitive environment. Innovative entrepreneurship 23
1.3. The concept of organization development in terms
of change management 32
1.3.1. A new interpretation of the ‘organization development’
concept 32
1.3.2. The modern organization development concept as
an element of change management 36
1.4. Management of an organization’s human and social capital
in a globalizing business 42
Chapter 2. Intercultural communication – a value and key
competences Of the 21st century management 51
2.1. The need for a new level in intercultural cooperation.
Cross-cultural management 53
2.1.1. Contexts of intercultural contacts in the globalizing world 53
2.1.2. Intercultural contacts at personal and group levels.
Features. Examples from business life 57
2.1.3. The need for cross-cultural management 59
2.2. Effective intercultural communication as a value and a key
competence of modern management. Comparative Analyses 62
2.2.1. Intercultural communication. Terminological clarifications 63
2.2.2. Concepts in the context of intercultural communication 65
2.2.3. Intercultural communication in definitions and comparisons 79
2.3. Intercultural business communication 85
2.3.1. Features of intercultural business communication 85
2.3.2. Features of intercultural business computer-mediated communication 87
Chapter 3. Cloud and mobile technologies in a modern
company’s activities 92
3.1. Cloud technologies as a tool for innovation and flexible business 92
3.2. Choosing a cloud technology model depending on the specific requirements of management 97
3.3. Economic aspects, problems and trends in the development
of cloud technologies 103
3.4. Advantages of cloud technologies and prerequisites
for the use of mobile solutions in business management 107
3.5. Risks, challenges and trends in the development
of mobile business 117
Chapter 4. Social media as business tools 124
4.1. Social media – nature and main features 126
4.1.1. Web 2.0 – The new paradigm for Internet development 126
4.1.2. Social media 132
4.1.3. Social networks 145
4.2. Social media as a business environment 152
Conclusion 173
Glossary 178
References 189
Abstract -
Pages: 200
Price: 5 Points