BUSINESS ENVIRONMENT OF WEB 2.0 (Web 2.0, Enterptise 2.0, Cloud Computig, SaaS)

Authors

Keywords
cloud computing, components of Web 2.0, social networks, Enterprise 2.0, social software, risks of the cloud computing, corporate infrastructure, electronic governance, software as a service

CONTENT

Introduction 11

Chapter 1. BUSINESS APPLICATION OF WEB 2.0 17

1.1. Emerging and main characteristics of Web 2.0 17

1.2. Main components of Web 2.0 21

1.2.1. Web services 22

1.2.2. Blogs 23

1.2.3. External channels integration 24

1.2.4. Social networks 25

1.2.5. AJAX 29

1.2.6. Wiki 29

1.2.7. Mashup 32

1.2.8. Sharing links 33

1.2.9. BitTorrent 34

1.3. Opportunities to use the Web 2.0 in business 34

1.4. Enterprise 2.0 – a strategic integration of Web 2.0 technologies

in corporate environment of the enterprise 42

1.4.1. The conception Enterprise 2.0 43

1.4.2. Main technologies of Enterprise 2.0 54

1.4.3. Reasons for adopting of Enterprise 2.0

by the Enterprises 58

1.4.4. Advantages and risks of Enterprise 2.0 60

1.4.5. Approach to usage of the means of Enterprise 2.0 63

1.4.6. Choice of the social software of Enterprise 75

Chapter 2. CLOUD COMPUTING AND NEW GENERATION

CORPORATE BUSINESS INFORMATION SYSTEMS 80

2.1. Technological dimensions of cloud computing 80

2.2. The cloud computing – possibilities and risks for business 88

2.3. Architecture models of cloud computing 93

2.4. Software as a service: new option for economical access

of the business to modern applications 99

2.5. Models for deployment of the cloud computing – private, public

and hybrid clouds 105

2.6. Practical issues at the transition to cloud computing 110

2.6.1. Investigation and analysis of the main reasons which may motivate the migration to the cloud 112

2.6.2. Analysis and modeling of the business processes in the organization 115

2.6.3. Planning of the transition. Selection of one

or several applications that are non critical for the business

and which are to be oriented to the new ideology 117

2.6.4. Analysis of cloud computing risks

and advantages 118

2.6.5. Project implementation for virtualization

and cloud computing 119

2.6.6. Results analysis and identification of the next services

for transfer to the cloud 121

Chapter 3. BULGARIAN BUSINESS AND USING OF THE NEW TECHNOLOGIES 125

3.1. Status and trends in the use of information and communication technologies in the middle and small size businesses 125

3.1.1. The new information and communication technologies

and the effectiveness of the small and middle

sized businesses 126

3.1.2. Status of the IT infrastructure used at the moment 127

3.1.3. Internet usage in the business 139

3.1.4. Key features and advantages of the electronic Commerce

for small and middle sized enterprises 143

3.2. Electronic governance and electronic services 154

3.2.1. Electronic governance in the business and government organizations 155

3.2.2. Scope and content of electronic governance 159

3.2.3. Functional components and relationships in the process

of electronic governance 167

3.3. The new IT technological solutions and business challenges 173

3.3.1. Sustainable market growth of information technologies 174

3.3.2. Change in the role of information technologies 179

3.3.3. Internet as materialization of contemporary ICT

and as a catalyst for their development 181

3.3.4. Migrating of the business towards Internet 185

3.3.5. Increasing role and importance of the corporate business applications 189

3.3.6. Formation of the new economy 193

3.3.7. Construction of IP communication networks in companies 198

3.3.8. Virtualization of the servers 205

Conclusion 211

Vocabulary 213

References and WEB sources 237

Resume

Obviously in the recent years the corporate information technologies will evolve in correspondence with the possibilities of IT models such as Web 2.0, virtualization, cloud computing and usage of software as a service. In a sense this is the beginning of new revolution in the field of IT industry, that is capable to change the business in all sectors of human life. With the transition towards the cloud practically everything becomes a service. It is not only the case of software and applications, but also IT infrastructure (virtualization of the servers, GRID calculations, virtualizations of the systems for storage, new regulations for licensing of the infrastructure used and software products, relations between providers and clients), even the very business because new channels of selling of goods and services appear. These revolution technologies fitted shortly one to another: virtualization with the cloud computing, cloud – with mobile services, mobile connection – with social networks, and social networks – with huge data bases, exceptional user’s activity and analyses of various information in real time. The attention in the monograph is focused on three main areas: Research on the nature and contemporary dimensions of Web 2.0, as the real possibilities for application in the business of the companies on the ground of the conception Enterprise 2.0 and proposing of approach to development of a strategy for transition towards Enterprise 2.0 for the needs of the enterprise; scientific and practical analysis of the status and main problems related to the cloud computing and the new generation of corporate business information systems and development of a specific methodology for migration towards cloud services in several steps; research and analysis of the usage of contemporary ICT in Bulgarian small and middle size business and justification of need of accelerated introduction of new technological IT solutions.

JEL: Ñ63, Ñ81, Ñ88
Pages: 244
Price: 5 Points

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