Deficincies in the Implementation of SWOT Analysis

Authors

Keywords
SWOT analysis, plans, programmes

SWOT analysis is one of the strategic analysis methods most widely employed to ‘reconcile’ advocates of introverted management concepts (organizational excellence, process management, economical pro¬duction, etc.) and extroverted approaches (marketing, strategic management for results, early warning systems, etc.). It gives prominence to both the envi¬ronment and the internal state of a subject in order to examine possible combinations of internal and external factors and generate ideas for strategic choices.

Reviewing SWOT analyses as a constituent of all current strategic documents gives grounds for the assertion that its implementation is strikingly limited in terms of methodology, which renders it impossible to draw ade-quate conclusions or identify feasible development strategies. This article supports the thesis that SWOT analysis might be far more useful when it is properly implemented and its full potential is utilised.

JEL: O21
Pages: 17
Price: 2 Points

More titles

  • Cities as Attractive Tourist Destinations

    Research into major urban centres as tourist destinations may be conducted from various perspectives. Analysis is essential since they bear a number of important characteristics which add to their appeal and influence choice as being possible tourist destinations. Related arguments are presented in the first part of the paper where the formulation ...

  • The Lease and Accounting of Agricultural Land

    After the restoration of ownership of agricultural land, a significant part of owners choose leasing as the most acceptable form of management. Depending on the legal regulations and the contractual basis, the income from providing agricultural land for temporary use is gained from lease payment and rent. This article examines the shortcomings ...

  • The Global Effects of Internal and External Devaluation on Export Potential

    The objective of this research is to assess devaluation (both internal and external) as a significant factor affecting national competitiveness by applying comparative analysis tools. The research paper consists of two major parts: the first one presents a systematization of macro-financial effects through international comparative analysis and ...