Economic Archive

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  AI-DRIVEN E-BUSINESS: THE FUTURE OF CUSTOMER PERSONALIZATION

  Contemporary consumers have high expectations regarding the speed, convenience, and personalized solutions of online shopping, which requires the implementation of advanced technologies for analysing consumer behavior, preferences, and accumulated data. In this context, artificial intelligence provides opportunities for dynamic customer profiling, ... Contemporary consumers have high expectations regarding the speed, convenience, and personalized solutions of online shopping, which requires the implementation of advanced technologies for analysing consumer behavior, preferences, and accumulated data. In this context, artificial intelligence provides opportunities for dynamic customer profiling, predicting future needs, and offering personalized products and services. The implementation of intelligent systems in e-commerce provides significant benefits, including higher conversion rates, increased sales volumes, and marketing strategies optimization. Personalization not only enhances customer loyalty and strengthens trust in brands but also reduces customer churn and encourages repeat purchases. From retailers’ point of view, artificial intelligence integration contributes to more efficient product portfolio and inventory management, while simultaneously helping to reduce operating costs. Global e-commerce leaders, such as Amazon, Alibaba, eBay, Rakuten, and Shopee, already employ a wide range of artificial intelligencebased solutions to enhance customer experience and strengthen their competitive positions on the market.

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  STRATEGIC BENEFITS FROM SMART CITY INITIATIVES – A ROAD MAP FOR INTELLIGENT TRANSFORMATION

  The article presents an analysis of urban system modernization, focusing on smart strategies and solutions for sustainable development. The study is based on a three-stage methodology comprising theoretical analysis, strategic modeling, and an empirical assessment of the Bulgarian context. The research presents the smart city as a flexible ... The article presents an analysis of urban system modernization, focusing on smart strategies and solutions for sustainable development. The study is based on a three-stage methodology comprising theoretical analysis, strategic modeling, and an empirical assessment of the Bulgarian context. The research presents the smart city as a flexible organizational model. Emphasis is placed on the academic discussion regarding the process of policy integration in this field, the role of public-private partnerships, and the opportunities for overcoming infrastructure and workforce deficiencies at national level. The findings provide a rationale for a transition toward smart cities, a process based on achieving a balance between economic development, social equity, and environmental sustainability.

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  THE IMPACT OF ELECTRONIC PAYMENT ON ECONOMIC GROWTH IN ALGERIA: A QUARTERLY ECONOMETRIC ANALYSIS USING THE ARDL MODEL (2016–2025)

  This study investigates the dynamic relationship between electronic payment indicators (e-POS terminal activity and online payments) and economic growth in Algeria, measured by Gross Domestic Product (GDP). Using the Autoregressive Distributed Lag (ARDL) approach, the study addressed the limitations of a short time series by converting annual data ... This study investigates the dynamic relationship between electronic payment indicators (e-POS terminal activity and online payments) and economic growth in Algeria, measured by Gross Domestic Product (GDP). Using the Autoregressive Distributed Lag (ARDL) approach, the study addressed the limitations of a short time series by converting annual data into quarterly frequency via statistical interpolation, resulting in a sample of 35 observations. The Bounds Test results demonstrated the absence of a longrun cointegrating relationship, suggesting that Algeria's digital payment sector remains in a transitional phase and has not yet attained structural maturity. However, short-run dynamics revealed a positive and statistically significant effect of e-POS activity at the 10% level, whereas online payments exhibited a significant negative effect. Diagnostic tests, including CUSUM, confirmed the structural stability of the model, which possesses an explanatory power (Adjusted R-squared) of 90%. The study emphasizes the necessity of localizing digital services and fostering financial inclusion to integrate the informal economy into the formal banking system. Key recommendations include strengthening cybersecurity, expanding digital payment infrastructure across regions, and encouraging financial innovation.