Economic Archive

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  CONTEMPORARY DETERMINANTS OF CUSTOMER SERVICE IN THE INSURANCE SECTOR

  : Over the past decade, the insurance industry has undergone significant transformations driven by the rapid development of digital technologies and the evolving market behavior of consumers. Omnichannel service, CRM systems, and artificial intelligence are setting new standards for customer experience. Based on the conceptual framework of ... : Over the past decade, the insurance industry has undergone significant transformations driven by the rapid development of digital technologies and the evolving market behavior of consumers. Omnichannel service, CRM systems, and artificial intelligence are setting new standards for customer experience. Based on the conceptual framework of customer service in insurance, the present study provides a comparative analysis of approaches to its examination and an overview of the global and national determinants and conditions shaping its modern profile. The main objective is to systematize key trends, challenges, and opportunities for innovation as pathways to improving interaction between insurers and their clients. The emphasis is placed on the need to combine technological solutions with a personalized approach to meet the growing expectations of contemporary consumers.

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  CHALLENGES FOR ACCOUNTABILITY IN THE AGE OF ARTIFICIAL INTELLIGENCE

  The study examines the transformation of accounting in the era of new technologies and artificial intelligence with a focus on the opportunities and challenges they present. It aims to analyse the trends in the evolution of accounting as well as the ways in which automation, business intelligence and artificial intelligence are changing ... The study examines the transformation of accounting in the era of new technologies and artificial intelligence with a focus on the opportunities and challenges they present. It aims to analyse the trends in the evolution of accounting as well as the ways in which automation, business intelligence and artificial intelligence are changing traditional accounting processes. The article examines the main aspects of technological integration in accounting, including BI solutions and generative artificial intelligence (AI) in terms of their capacity to improve efficiency and transparency. It also examines the importance of the environmental and social dimensions of accounting is examined and the balance between technology and human expertise in the context of the ongoing transformation. The conclusions underline the need for professional development and adaptation of accounting professionals to the new realities and the importance of trust, ethics and strategic thinking on the path to technological progress.

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  AUDIT SAMPLING – A TOOL TO BALANCE AUDIT PRECISION AND COST

  The ongoing global economic crisis presents new challenges for the auditing profession, as audit clients are increasingly exposed to financial instability and a heightened risk of bankruptcy. In response, auditors must enhance their application of professional scepticism and ensure the collection of sufficient and appropriate audit evidence. A key ... The ongoing global economic crisis presents new challenges for the auditing profession, as audit clients are increasingly exposed to financial instability and a heightened risk of bankruptcy. In response, auditors must enhance their application of professional scepticism and ensure the collection of sufficient and appropriate audit evidence. A key approach to achieving this is using audit sampling – employing both statistical and non-statistical methods. When applied in a complementary manner, these techniques can significantly improve audit quality, reduce subjectivity in auditor judgment, and contribute to the formulation of more reliable and objective audit opinions.