Economic Archive

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  PERSPECTIVE SPATIAL MODEL FOR SUSTAINABLE REDIVISION INTO REGIONS AND PROVIDING FOR BULGARIA’S REGIONAL DEVELOPMENT

  Bearing in mind the process of depopulation of Bulgaria’s North-west region, the planning and further worsening of the socio-economic indicators of the region necessitate taking actions for the redivision of the NUTS 2 regions. The need of differentiating new division into regions is determined by the high degree of the region’s lagging in key ... Bearing in mind the process of depopulation of Bulgaria’s North-west region, the planning and further worsening of the socio-economic indicators of the region necessitate taking actions for the redivision of the NUTS 2 regions. The need of differentiating new division into regions is determined by the high degree of the region’s lagging in key socio-economic factors such as: transport infrastructure, demographic characteristics, GDP per capita, average gross salary, etc. The proposed model for division of Bulgaria’s regions preserves in the long run the number of citizens in the level 2 regions set in the normative base and allows the differentiation of five regional centers. This means that in a case of lack of force majeure circumstances in the socio-economic aspect in the country, we can achieve economic integration among the regions and development of regional policy for the purposes of the implementation of financial securing of the development of the lagging regions, which as of this moment, encompass the planned North-west region.

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  BUDGET FOR MARKETING STIMULATION OF REGIONAL BEE PRODUCTS ON THE BASIS OF VALUE

  The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient ... The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient communication tools. The budget for marketing stimulation on the basis of value shall be treated as an investment in value communications regarding the demanded, the promised and the desired value by consumers. When public relations (PR) on the basis of value are not carried out well, a larger budget will be necessary for the remaining tools of the communication mix (advertisement, personal sales, sales stimulation, etc.); on the other hand, their efficiency will be lower. Direct marketing (DM) has the capacity to create added value, to offer it and to communicate it to the customers on the basis of value in unison with the marketing tools. The organization of bee farms shall form a virtual community which in the course of time will collect information about the needs of the consumers, turning into a community with value. It will direct the organization not only towards the value communication via PR and DM, but also towards improving the products, the supplies, the prices and, as a whole, towards improving the customers’ service and satisfaction.

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  THE USE OF DIGITAL SERVICES BY BULGARIA’S POPULATION: MAJOR PREREQUISITES, TRENDS AND REGIONAL DIMENSIONS

  The digitalization of administrative processes and providing electronic services in Bulgaria has undoubtedly led to an increase of the administrative capacity not only of central but also of local organs of authority. At the same time, the differences in the levels of digital knowledge, skills and competences among Bulgaria’s regions have caused a ... The digitalization of administrative processes and providing electronic services in Bulgaria has undoubtedly led to an increase of the administrative capacity not only of central but also of local organs of authority. At the same time, the differences in the levels of digital knowledge, skills and competences among Bulgaria’s regions have caused a certain disturbance in the offered digital services. The article aims at presenting some major trends in the dynamics of selected indicators which reflect the development of digitalization in the public sector. A specific focus is placed on the regional dimensions of these processes, assuming that local authorities face much more serious challenges in this respect compared to central state organs.