Economic Archive

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  BUDGET FOR MARKETING STIMULATION OF REGIONAL BEE PRODUCTS ON THE BASIS OF VALUE

  The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient ... The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient communication tools. The budget for marketing stimulation on the basis of value shall be treated as an investment in value communications regarding the demanded, the promised and the desired value by consumers. When public relations (PR) on the basis of value are not carried out well, a larger budget will be necessary for the remaining tools of the communication mix (advertisement, personal sales, sales stimulation, etc.); on the other hand, their efficiency will be lower. Direct marketing (DM) has the capacity to create added value, to offer it and to communicate it to the customers on the basis of value in unison with the marketing tools. The organization of bee farms shall form a virtual community which in the course of time will collect information about the needs of the consumers, turning into a community with value. It will direct the organization not only towards the value communication via PR and DM, but also towards improving the products, the supplies, the prices and, as a whole, towards improving the customers’ service and satisfaction.

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  THE USE OF DIGITAL SERVICES BY BULGARIA’S POPULATION: MAJOR PREREQUISITES, TRENDS AND REGIONAL DIMENSIONS

  The digitalization of administrative processes and providing electronic services in Bulgaria has undoubtedly led to an increase of the administrative capacity not only of central but also of local organs of authority. At the same time, the differences in the levels of digital knowledge, skills and competences among Bulgaria’s regions have caused a ... The digitalization of administrative processes and providing electronic services in Bulgaria has undoubtedly led to an increase of the administrative capacity not only of central but also of local organs of authority. At the same time, the differences in the levels of digital knowledge, skills and competences among Bulgaria’s regions have caused a certain disturbance in the offered digital services. The article aims at presenting some major trends in the dynamics of selected indicators which reflect the development of digitalization in the public sector. A specific focus is placed on the regional dimensions of these processes, assuming that local authorities face much more serious challenges in this respect compared to central state organs.

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  AN APPROACH TO UNDERSTANDING AND ASSESSING THE GOVERNANCE EFFICIENCY OF AGRICULTURAL ENTERPRISES

  This article incorporates the New Institutional Economy and proposes an approach for understanding and assessing the governance efficiency of farms. It corroborates that a farm is efficient if it manages all its transactions and activities in the most economical (equal or more efficient) way compared to any other organization. Moreover, farms must ... This article incorporates the New Institutional Economy and proposes an approach for understanding and assessing the governance efficiency of farms. It corroborates that a farm is efficient if it manages all its transactions and activities in the most economical (equal or more efficient) way compared to any other organization. Moreover, farms must have a good potential to adapt to permanently changing market, institutional, technological and natural environments in order to have high (overall) governance efficiency. Nature of the problems in effective organization for the main farm transactions for securing needed factors of production and output realization is used as an indicator for farm’s comparative efficiency. The analysis of survey data found that the overall level of governance efficiency of Bulgarian farms is acceptable the efficiency of 60% of them is low. There are huge differences in the level of efficiency of farms of different legal form, size, specialization and location as well as in the share of farms with different levels of efficiency in each group. Keywords: governance, efficiency, farm, transaction costs.