Reneta Dimitrova
THE FINANCIAL LITERACY OF CLIENTS – AN IMPORTANT FACTOR FOR BANKS’ SUCCESSFUL DIGITALIZATION
Summary:
The digitalization of banking operations and the opportunities it provides the clients with has been an important aspect of banking for decades. Banks are among the financial institutions that work actively so that they do not lag behind the global e-business which is moving forward. Successful banking digitalization depends on numerous factors whereas one of them is clients’ financial literacy which significantly predefines how the process of banks’ digital transformation would continue. The research is aimed at outlining banking digitalization’s dependency on the literacy level of clients and the policies to be implemented so that it is successful.
