Economic Archive

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  HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS

  The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used. ... The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.

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  EVALUATING THE STRATEGIC POSITION OF AN ORGANISATION THROUGH SPACE ANALYSIS

  The ability to adequately determine the position of an organisation in its external environment, i.e. in terms of other entities in the sector, is essential for strategic decision making. It helps entities integrate their resources and activities and determines the success and sustainability of the business. This paper deals with SPACE analysis, a ... The ability to adequately determine the position of an organisation in its external environment, i.e. in terms of other entities in the sector, is essential for strategic decision making. It helps entities integrate their resources and activities and determines the success and sustainability of the business. This paper deals with SPACE analysis, a tool for analysing the strategic position of companies and evaluating their activity, which is less familiar in marketing management theory and practice. The paper focuses on some of the advantages of the method and systematizes some of the SPACE factors which are most frequently employed to evaluate the strategic position of entities by reviewing Russian and English sources. The method is applied to evaluate the strategic position of an industrial enterprise in the sector of ‘Wine production from fresh grapes’.

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  FINANCIAL ARCHITECTURE ADAPTATION OF ENTERPRISES: QUANTITATIVE DOMINANTS IN THE CYCLICAL ECONOMIC DEVELOPMENT

  The article presents a study on the properties of adaptation of business financial architecture in a cyclical development of the economy. The importance of the ability to regulate both individual components and the architecture as a whole in accordance with the stages of the business cycle in terms of reducing business and financial constraints ... The article presents a study on the properties of adaptation of business financial architecture in a cyclical development of the economy. The importance of the ability to regulate both individual components and the architecture as a whole in accordance with the stages of the business cycle in terms of reducing business and financial constraints and reducing capital costs is emphasized. The adaptation of financial architecture of large metallurgical companies for the period of business cycle in Ukraine is considered. The speed of the dynamic adjustment of architecture based on key industrial enterprises in Ukraine, as well as the acceleration for models of adaptive changes are estimated.