Economic Archive

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  HISTORICAL PERIODIZATION OF ADVERTISING – PROBLEMS AND INTENTIONS

  The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used. ... The article focuses on certain discrepancies in the historical periodization of advertising artefacts and practices, found out when studying the development of advertising in literary sources intended for educational purposes, as well as on the problematic semantics of some of the terms used.

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  FINANCIAL ARCHITECTURE ADAPTATION OF ENTERPRISES: QUANTITATIVE DOMINANTS IN THE CYCLICAL ECONOMIC DEVELOPMENT

  The article presents a study on the properties of adaptation of business financial architecture in a cyclical development of the economy. The importance of the ability to regulate both individual components and the architecture as a whole in accordance with the stages of the business cycle in terms of reducing business and financial constraints ... The article presents a study on the properties of adaptation of business financial architecture in a cyclical development of the economy. The importance of the ability to regulate both individual components and the architecture as a whole in accordance with the stages of the business cycle in terms of reducing business and financial constraints and reducing capital costs is emphasized. The adaptation of financial architecture of large metallurgical companies for the period of business cycle in Ukraine is considered. The speed of the dynamic adjustment of architecture based on key industrial enterprises in Ukraine, as well as the acceleration for models of adaptive changes are estimated.

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  STRATEGIC RISK MANAGEMENT

  The strategic management of commercial companies in times of crisis places a strong emphasis on the management and control of the risk. There is no business activity in the world that is not associated with various types of risk. In a highly competitive and turbulent environment, the clear linking of the business strategy of the firm and its risk ... The strategic management of commercial companies in times of crisis places a strong emphasis on the management and control of the risk. There is no business activity in the world that is not associated with various types of risk. In a highly competitive and turbulent environment, the clear linking of the business strategy of the firm and its risk management makes it possible to identify and manage the risk of the surrounding environment and the on-going movements within it. Strategic risk management creates a protection value that ensures a sustainable internal environment. This is a continuous process that is embedded in the strategy.