Economic Archive

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  THE POTENTIAL FOR ATTRACTING CHINESE TOURISTS TO BULGARIA'S TOURIST MARKET

  With its great variety of natural, cultural and historical resources and low labour cost, Bulgaria has the potential to develop new tourist products and attract tourists from lucrative markets such as the Chinese market, which provides millions of tourists every year. However, in order to attract these tourists to the Bulgarian tourist market, we ... With its great variety of natural, cultural and historical resources and low labour cost, Bulgaria has the potential to develop new tourist products and attract tourists from lucrative markets such as the Chinese market, which provides millions of tourists every year. However, in order to attract these tourists to the Bulgarian tourist market, we must analyse their needs. The aim of this article is to define the possibilities for adjusting the Bulgarian tourist product to the main characteristics of Chinese tourists in terms of mitigating the existing cultural differences.

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  DISTANCE LEARNING FOR THE DEVELOPMENT OF HUMAN RESOURCES AND KNOWLEDGE

  One of the requirements of the international community regarding the training of specialists is quality education. The Republic of Kazakhstan is actively implementing new information technologies in the educational process to promote quality of learning materials. One of the most promising educational technologies is the technology of distance ... One of the requirements of the international community regarding the training of specialists is quality education. The Republic of Kazakhstan is actively implementing new information technologies in the educational process to promote quality of learning materials. One of the most promising educational technologies is the technology of distance learning. Distance learning gives students the opportunity to study at a distance from the training centre, thereby expanding the boundaries of education, even going beyond a single state. The article shows the main trends in and methods of implementing distance learning in higher educational institutions in the Republic of Kazakhstan, their advantages and problems, and the conditions that are necessary to implement distance learning technologies.

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  PLURILINGUALISM, MULTILINGUASLISM IN THE EUROPEAN UNION AND MULTILINGUAL DIDACTICS

  The core of business communications is the language as a means of exchange of information. In today's globalized world, most people are plurilingual, i.e. they understand and use several languages. This is due both to the development of the international trade and business and the increasing frequency of private international contacts. ... The core of business communications is the language as a means of exchange of information. In today's globalized world, most people are plurilingual, i.e. they understand and use several languages. This is due both to the development of the international trade and business and the increasing frequency of private international contacts. Plurilingualism affects people’s social environment, career development and culture. According to the modern concept, a plurilingual person must have certain competence in at least two other languages in the same or in a different field of communication. In this respect, plurilingualism is fully consistent with the language policy of the European Union. The main goal of the study was to examine the current state of plurilingualism in the field of business communications and outline some theoretical aspects of plurilingual didactics.