STRUCTURE AND DYNAMICS OF BULGARIAN AND FOREIGN TRADEMARK ACTIVITY IN BULGARIA FOR THE PERIOD 2010-2023

Authors

Keywords
trademark activity, application activity, trademark registration

As one of the objects of industrial property of increasing importance in recent years, trademarks are a preferred tool for influencing consumer attitudes and increasing the recognition of companies. However, research in the field of the structure of trademark activity and the dynamics of its change under the influ-ence of various environmental factors remains out of the focus of researchers in Bulgaria. The main purpose of this article is to present the state and dynam-ics of Bulgarian and foreign trademark activity in Bulgaria for the period 2010-2023. The Bulgarian trademark activity abroad is also measured. The study is based on information on the number of filed and registered trade-marks obtained from the database of the World Intellectual Property Organiza-tion (WIPO). As a result of the study, it was found that in the period 2010-2023 there was a decreasing foreign activity in Bulgaria, but the interest of Bulgarian applicants and trademark owners in the protection of trademark rights abroad is growing.

JEL: F23, Î34.
Pages: 21
Price: 2 Points

More titles

  • FROM BIG DATA TO INNOVATION: EXAMINING THE IMPACT OF DIGITALIZATION AND ARTIFICIAL INTELLIGENCE ON EDUCATION

    Technology plays a fundamental role in an increasingly digital and dynamic world. This article explores digital transformation and innovations in education, such as Big Data and Artificial Intelligence (AI), not only as the adoption of the latest technologies but also as opportunities to enhance, enrich, and transform education while accelerating ...

  • SOME POSSIBILITIES FOR APPLYING THE ACTIVITY-BASED COSTING APPROACH IN THE MEAT-PROCESSING INDUSTRY – STRATEGIC ASPECTS

    Issues related to cost calculation are becoming increasingly significant in the competitive environment in which modern economic entities operate. The continuous improvement of the activity-based costing approach and its expansion in a strategic aspect have led to its widespread global application across various industries. Strategic analysis ...

  • PREVENTION STRATEGIES AGAINST VIOLENCE IN GERMAN FOOTBALL STADIUMS: A PUBLIC ADMINISTRATION PERSPECTIVE

    This study investigates the role of public administration in the development and implementation of effective security measures in German football stadiums. Using a qualitative research approach, the study combines an extensive literature review with an analysis of existing security concepts. Key factors such as legal frameworks, cooperation ...