Economic Archive

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  BEHAVIOR OF GENERATION Z IN THE LABOR MARKET

  This article aims to enhance knowledge about Generation Z as participants in the labor market, as well as to trace the main trends driving research on the topic. For this purpose, a sample of 102 publications from Web of Science between 2009 and 2020 was analyzed using bibliometric techniques. The study examines the most recognizable authors to ... This article aims to enhance knowledge about Generation Z as participants in the labor market, as well as to trace the main trends driving research on the topic. For this purpose, a sample of 102 publications from Web of Science between 2009 and 2020 was analyzed using bibliometric techniques. The study examines the most recognizable authors to provide a broad view of the context of the topic. A key emphasis is placed on the evolution of thematic clusters for each period, with results showing that the topic began to attract attention in 2018 and still has room for development. Among the most frequently used terms in this study are "Generation Z," "generations," "workplace," "management," "leadership," "career," and "learning–teaching–education." The need for a deeper exploration of various aspects regarding this generation and the labor market is noted.

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  THE ROLE OF ONLINE-DISCLOSED VALUES FOR BUSINESS ORGANIZATIONS IN BULGARIA

  Successful positioning of business organizations in modern economic conditions requires appropriate disclosure in the virtual space of key strategic documents, one of which is company values. In this regard, the aim of the article is to identify and assess the role of the values disclosed online by organizations from different sectors of the ... Successful positioning of business organizations in modern economic conditions requires appropriate disclosure in the virtual space of key strategic documents, one of which is company values. In this regard, the aim of the article is to identify and assess the role of the values disclosed online by organizations from different sectors of the Bulgarian economy and to make recommendations for building a company value system in a dynamic, highly competitive and digitally dominated business environment. The tools used in the study include the determination of relative values, a comparative method and content analysis. The results of the study show that in most of the studied economic sectors, values, which in some cases are not accurately defined, do not take their rightful place as a basic strategic document in the system of the public culture of business organizations.

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  SWOT ANALYSIS OF TERRITORIAL COMMUNITIES IN ZHYTOMYR REGION

  The article examines the specific features of conducting a SWOT analysis for territorial communities. It is established that SWOT analysis involves identifying strengths and weaknesses, as well as threats and opportunities. This process is necessary for establishing linkage chains between these elements, which can subsequently be used to ... The article examines the specific features of conducting a SWOT analysis for territorial communities. It is established that SWOT analysis involves identifying strengths and weaknesses, as well as threats and opportunities. This process is necessary for establishing linkage chains between these elements, which can subsequently be used to systematically build a development strategy for the territorial community. The article defines the essence of SWOT analysis and its application within territorial communities, providing a detailed visualization of its key stages. A thorough analysis of the main economic indicators of Zhytomyr region is conducted, identifying the primary revenue and expenditure items of the regional budget. Based on the SWOT analysis of Zhytomyr region’s economy, it is determined that a promising direction involves developing a strategy to attract foreign investment specifically focused on technology development. In conclusion, the author provides a model for attracting foreign investment to support the growth of the IT sector in Zhytomyr region.