Economic Archive

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  MARKETING STRATEGY FOR A PUBLIC LIBRARY

  Abstract: The aim is to develop a marketing strategy for Regional Library Lyuben Karavelov – Ruse. The funds for the adequate development and survival of the researched library are generally insufficient. State and municipal institutions and structures, as key financial and other partners, do not have sustainable policies and a long-term vision ... Abstract: The aim is to develop a marketing strategy for Regional Library Lyuben Karavelov – Ruse. The funds for the adequate development and survival of the researched library are generally insufficient. State and municipal institutions and structures, as key financial and other partners, do not have sustainable policies and a long-term vision for the development of the library. This necessitates diversifying its funding sources through a marketing strategy. Accordingly, markets are segmented, current and prospective target markets are determined, and approaches for positioning Regional Library Lyuben Karavelov – Ruse are outlined. Marketing tools "8P" (Product, Place, Promotion, Price, Processes, Physical Environment and Evidence, People, Productivity and Quality) and "4C" (Customer, Convenience, Communication, Cost) have been developed to ensure better positioning of the library and the implementation of the strategy.

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  ECONOMIC RECOVERY AND IMPACTS OF CRISES ON THE TAX BASE IN BULGARIA

  This study aims to examine the impacts of crises on the tax base of fiscal revenues from the perspective of taxpayers during Bulgaria's economic recovery post-pandemic. The applied research method involves a survey among individuals and legal entities, followed by data analysis using IBM SPSS. The findings confirm the specific intensity and ... This study aims to examine the impacts of crises on the tax base of fiscal revenues from the perspective of taxpayers during Bulgaria's economic recovery post-pandemic. The applied research method involves a survey among individuals and legal entities, followed by data analysis using IBM SPSS. The findings confirm the specific intensity and direction of various macroeconomic factors ranging from crises to opportunities for economic recovery. Notably, the pandemic has significantly eroded the tax base in Bulgaria, primarily through reduced sales, compounded by political instability domestically and the war in Ukraine. Conversely, respondents positively evaluate business support measures during the pandemic and anticipate potential benefits for taxpayers upon the country’s accession to the eurozone.

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  SOLUTIONS AND PROSPECTS FOR ENSURING ENERGY SECURITY

  The article is an attempt for scientific justification and analysis, which aim to determine the role of energy policy for the decisions and prospects for development of the energy sector in terms of its influence, benefits and disadvantages. Therefore, its subject is the policy implemented in the energy sector, which is used as a tool to guarantee ... The article is an attempt for scientific justification and analysis, which aim to determine the role of energy policy for the decisions and prospects for development of the energy sector in terms of its influence, benefits and disadvantages. Therefore, its subject is the policy implemented in the energy sector, which is used as a tool to guarantee energy security. Its object is the European Union as a whole and our country - the Republic of Bulgaria – as one of its member states. To achieve these objectives, the authors have made a retrospective analysis of the principles of energy policy analysing in detail the use of the regulatory means, frameworks and mechanisms as instruments of the energy policy of the EU and the Republic of Bulgaria, which aim to guarantee their energy security. The main focus is on the effect and effectiveness of the use of such tools from the point of view of the sectoral energy policy in terms of their implementation and impact on the current energy policy, the prospects for guaranteeing energy security, and the overall development of the energy sector.