Economic Archive

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  BUDGET FOR MARKETING STIMULATION OF REGIONAL BEE PRODUCTS ON THE BASIS OF VALUE

  The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient ... The aim of the research is to propose a budget for marketing stimulation of bee products in the Ruse district on the basis of value. The regional bee farms shall integrate among each other to form solid organization for the development of products of high added value, respectively, for the accumulation of a solid budget for the most efficient communication tools. The budget for marketing stimulation on the basis of value shall be treated as an investment in value communications regarding the demanded, the promised and the desired value by consumers. When public relations (PR) on the basis of value are not carried out well, a larger budget will be necessary for the remaining tools of the communication mix (advertisement, personal sales, sales stimulation, etc.); on the other hand, their efficiency will be lower. Direct marketing (DM) has the capacity to create added value, to offer it and to communicate it to the customers on the basis of value in unison with the marketing tools. The organization of bee farms shall form a virtual community which in the course of time will collect information about the needs of the consumers, turning into a community with value. It will direct the organization not only towards the value communication via PR and DM, but also towards improving the products, the supplies, the prices and, as a whole, towards improving the customers’ service and satisfaction.

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  THE RELATIONSHIP BETWEEN CHIEF EXECUTIVE OFFICER DUALITY AND BANK EFFICIENCY: EVIDENCE FROM AFRICAN BANKING SECTOR

  This paper investigates the relationship between CEO duality (one person serving the role of both Chief Executive Officer and chairman of the board) and bank efficiency using Data Envelopment Analysis (DEA). The present study adds to the existing literature by employing panel data of large commercial banks of Africa from 2016-2019. The paper ... This paper investigates the relationship between CEO duality (one person serving the role of both Chief Executive Officer and chairman of the board) and bank efficiency using Data Envelopment Analysis (DEA). The present study adds to the existing literature by employing panel data of large commercial banks of Africa from 2016-2019. The paper con¬cludes that CEO duality contributes positively to the bank efficiency of the selected commercial banks in Africa. This finding reveals that dual role has a positive and significant influence towards efficiency in commercial banks.

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  AN APPROACH TO UNDERSTANDING AND ASSESSING THE GOVERNANCE EFFICIENCY OF AGRICULTURAL ENTERPRISES

  This article incorporates the New Institutional Economy and proposes an approach for understanding and assessing the governance efficiency of farms. It corroborates that a farm is efficient if it manages all its transactions and activities in the most economical (equal or more efficient) way compared to any other organization. Moreover, farms must ... This article incorporates the New Institutional Economy and proposes an approach for understanding and assessing the governance efficiency of farms. It corroborates that a farm is efficient if it manages all its transactions and activities in the most economical (equal or more efficient) way compared to any other organization. Moreover, farms must have a good potential to adapt to permanently changing market, institutional, technological and natural environments in order to have high (overall) governance efficiency. Nature of the problems in effective organization for the main farm transactions for securing needed factors of production and output realization is used as an indicator for farm’s comparative efficiency. The analysis of survey data found that the overall level of governance efficiency of Bulgarian farms is acceptable the efficiency of 60% of them is low. There are huge differences in the level of efficiency of farms of different legal form, size, specialization and location as well as in the share of farms with different levels of efficiency in each group. Keywords: governance, efficiency, farm, transaction costs.