Year 2015, Issue 126

Date published

27.8.2015

Table of content

  • Rumen Vyrbanov, Violeta Kraeva, Mariya Andreeva, Milka Bakyrdzhieva
    THE 21ST CENTURY MANAGEMENT: CHALLENGES AND RESPONSIBILITIES
    Keywords: -
    Summary: -  ... ... Contents Introduction 9 Chapter 1. New phenomena and trends in organizational change management 15 1.1. Diagnostic analysis of a modern organization’s environment 15 1.2. Market orientation and new strategies in a strongly competitive environment. Innovative entrepreneurship 23 1.3. The concept of organization development in terms of change management 32 1.3.1. A new interpretation of the ‘organization development’ concept 32 1.3.2. The modern organization development concept as an element of change management 36 1.4. Management of an organization’s human and social capital in a globalizing business 42 Chapter 2. Intercultural communication – a value and key competences Of the 21st century management 51 2.1. The need for a new level in intercultural cooperation. Cross-cultural management 53 2.1.1. Contexts of intercultural contacts in the globalizing world 53 2.1.2. Intercultural contacts at personal and group levels. Features. Examples from business life 57 2.1.3. The need for cross-cultural management 59 2.2. Effective intercultural communication as a value and a key competence of modern management. Comparative Analyses 62 2.2.1. Intercultural communication. Terminological clarifications 63 2.2.2. Concepts in the context of intercultural communication 65 2.2.3. Intercultural communication in definitions and comparisons 79 2.3. Intercultural business communication 85 2.3.1. Features of intercultural business communication 85 2.3.2. Features of intercultural business computer-mediated communication 87 Chapter 3. Cloud and mobile technologies in a modern company’s activities 92 3.1. Cloud technologies as a tool for innovation and flexible business 92 3.2. Choosing a cloud technology model depending on the specific requirements of management 97 3.3. Economic aspects, problems and trends in the development of cloud technologies 103 3.4. Advantages of cloud technologies and prerequisites for the use of mobile solutions in business management 107 3.5. Risks, challenges and trends in the development of mobile business 117 Chapter 4. Social media as business tools 124 4.1. Social media – nature and main features 126 4.1.1. Web 2.0 – The new paradigm for Internet development 126 4.1.2. Social media 132 4.1.3. Social networks 145 4.2. Social media as a business environment 152 Conclusion 173 Glossary 178 References 189 Abstract -